Jishou promotes cultural tourism in Chengdu

A promotion meeting for cultural tourism of Jishou City was held in Chengdu, Sichuan Province on May 23.

At promotion meeting, the cultural and tourism promotion officers of Jishou City introduced the Aizhai-Shibadong-Dehang Grand Canyon Scenic Area, three quality tourist routes in Jishou City, as well as 6 festivals and activities with Jishou characteristics and 7 cultural tourism investment projects, showcasing the advantages and unique highlights of Jishou City in tourism development to Chengdu people, and inviting Sichuan visitors and investors to experience the charm of Jishou City, hometown of drums. Jishou City is located in the center of the border areas of Hunan, Hubei, Chongqing and Guizhou. It’s a trading center and material distribution center in the border areas of these places. It’s also one of the 18 highway hub cities in China.

It has such scenic spots as the Aizhai-Shibadong-Dehang Grand Canyon Scenic Area (a national 5A-level tourist attraction), and Qianzhou Ancient Town (a national 4A-level tourist attraction). It has completely retained many traditional villages such as Dehang and Zhonghuang, and has 67 intangible cultural heritage projects. The Jishou International Drum Culture Festival, which has been held for 9 consecutive times, is one of the three key ethnic festivals in Hunan Province. A folk cultural pattern that consists of folk songs, Miao drum, Nuo opera, lion dance and spring celebrations has been formed.

In recent years, efforts have been made by Jishou City to nurture a core growth pole for Xiangxi Prefecture’s economy, comprehensively promote the strategy of building a strong prefecture, attract investment and optimize the business environment.

The urban construction and development has changed rapidly. The city has won many honorary titles, including one of China’s top 100 tourism counties, one of China’s top 100 tea counties and an excellent county-level city for the development of open economy in Hunan Province.